About me

Since 2011 I've been designing artifacts ranging from backpacks to complex digital platforms.

From 2014 to 2020, I created and led Caiena's (caiena.net) human-centered design area, fostering the company's design methodology while advising the board and keeping a hands-on approach to designing products for NGOs (e.g. Instituto Natura and Itaú Educação e Trabalho), governments, startups (e.g. Alpop), and private companies (e.g. Ambev, Bayer, and Movida).

During my time at Caiena, my team and I received two iF Design Awards (2018 and 2020) in the UX/Service Design discipline and had a project selected for the "Bienal Iberoamericana de Deseño 2020."

In 2020, I left Caiena to cofound Lefty Ventures, where we created digital products for startup founders and SMBs.

After evaluating our goals and personal contexts, my partner and I decided to transform our startup into a weekend-only side project. So, I decided to look for a growing and exciting company where my experience and skills can be helpful.

I love creating products, tinkering with code, and collaborating with multidisciplinary teams.


Updated on June 18, 2022

Experience

Lefty Ventures
  • Head of Design
    Oct 2020 → Present
  • Cofounder
    Oct 2020 → Present
PUC Campinas (university)
  • Professor
    Mar 2022 → April 2022 (2 mos)
  • (I teach a one month-long course/semester on Saturdays)
Caiena
  • Sr Design Manager
    Feb 2018 → Oct 2020 (2 yrs 9 mos)
  • Design Manager
    Feb 2017 → Feb 2018 (1 yr 1 mo)
  • Sr Designer
    Sep 2015 → Feb 2017 (1 yr 6 mos)
  • Jr Designer
    Feb 2014 → Sep 2015 (1 yr 8 mos)

Education

  • Undergraduate degree in Product Design
    Istituto Europeo di Design (IED SP)
    2011 → 2014
  • MBA, General Business Management
    Universidade de São Paulo (USP/Esalq)
    2020 → 2021

Awards

Skills

  • Product design
  • Interface design
  • Design leadership and management
  • Project management
  • Design research
  • UX design
  • Usability test
  • Workshop planning and facilitation
  • Wireframing and prototyping
    with Figma and Sketch
  • HTML, CSS/Sass and basic JS
    using Jekyll, Bootstrapp, Tailwind, Netlify, and GitHub
  • Technical and creative writing

Online