About me

Since 2011 I've been designing artifacts ranging from backpacks to complex digital products.

From 2014 to 2020, I created and led Caiena's (caiena.net) human-centered design area, fostering the company's design methodology while advising the board and keeping a hands-on approach to designing products for NGOs (e.g. Instituto Natura and Itaú Educação e Trabalho), governments, startups (e.g. Alpop), and private companies (e.g. Ambev, Bayer, and Movida).

During my time at Caiena, my team and I received two iF Design Awards (2018 and 2020) in the UX/Service Design discipline and had a project selected for the "Bienal Iberoamericana de Deseño 2020."

After Caiena, I co-founded Lefty Ventures and led the Business and Product Design practice from October 2020 to May 2022, creating digital products from ideation to production for startup founders and SMBs.

In 2022, I started to work also as a design educator, teaching two courses in the Post-graduation degree on Interaction Design at PUC Campinas University.

Currently, I'm leading the Business Design practice at Squadra Group's (squadra.com.br) design studio.

I love creating products, tinkering with code, and collaborating with multidisciplinary teams.


Updated on February 17, 2024

Experience

Squadra (Grená Design)
  • Lead Business Designer
    Jun 2022 → Present
Lefty Ventures
  • Cofounder
    Oct 2020 → Present
  • Head of Design
    Oct 2020 → Jun 2022
PUC Campinas (university)
  • Professor
    Mar 2022 → Nov 2022
  • Taught "Interface Design" and "Final Integrated Project"
Caiena
  • Sr Design Manager
    Feb 2018 → Oct 2020 (2 yrs 9 mos)
  • Design Manager
    Feb 2017 → Feb 2018 (1 yr 1 mo)
  • Sr Designer
    Sep 2015 → Feb 2017 (1 yr 6 mos)
  • Jr Designer
    Feb 2014 → Sep 2015 (1 yr 8 mos)

Education

  • Undergraduate degree in Product Design
    Istituto Europeo di Design (IED SP)
    2011 → 2014
  • MBA, General Business Management
    Universidade de São Paulo (USP/Esalq)
    2020 → 2021

Awards

Skills

  • Product design
  • Interface design
  • Design leadership and management
  • Project management
  • Product management
  • Design research
  • UX design
  • Usability test
  • Workshop planning and facilitation
  • Wireframing and prototyping
    with Figma and Sketch
  • HTML, CSS/Sass and basic JS
    using Jekyll, Bootstrapp, Tailwind, Netlify, and GitHub
  • Technical and creative writing

Online