"Demand-side sales 101" by Bob Moesta

Bruno Rigolino on

The cover of the Kindle version.
The cover of the Kindle version.

I’ve read “Demand-side sales 101” by Bob Moesta. His perspective on sales may be very interesting for a lot of product and service designers. The idea of reducing customer anxiety goes well with the “curate essential features” approach we do on our products at Lefty Ventures.

Book info

Title: Demand-side sales 101
Author: Bob Moesta