"Demand-side sales 101" by Bob Moesta
Bruno Rigolino on

I’ve read “Demand-side sales 101” by Bob Moesta. His perspective on sales may be very interesting for a lot of product and service designers. The idea of reducing customer anxiety goes well with the “curate essential features” approach we do on our products at Lefty Ventures.
Book info
Title: Demand-side sales 101
Author: Bob Moesta