"Writing that Works" by Kenneth Roman and Joel Raphaelson
Bruno Rigolino on
The only way some people know you is through your writing.
Your reader does not have much time. If you want to hold the attention of busy people, your writing must cut through to the heart of the matter.
Good writing speeds things up.
These 3 excerpts are from my 1981 copy of “Writing that Works” by Kenneth Roman and Joel Raphaelson. I’ve just read it. It’s probably even more relevant now than in 1981.
Title: Writing that Works
Author: Kenneth Roman and Joel Raphaelson